Marketing Director

Schedule: Full Time
Compensation: Salaried


About GoggleWorks Center for the Arts

GoggleWorks is a place to develop skills, ask questions, experiment freely, and investigate the human spirit. Here we create a dialogue between the established and the experimental, the contemporary and the traditional. Through exceptional arts education and engaging community programming, we inspire people to expand the boundaries of art making, personal growth, and appreciation for material culture. GoggleWorks supports aspiring, emerging, and established artists through year-round arts education; including workshops, classes, visiting artists, residencies, summer camps, studio access, and exhibitions. Additionally, GoggleWorks offers a robust schedule of community programs and special events; including Handcrafted Holiday Market, Pumpkin Palooza, Spring Iron Pour, Gallery Receptions, and our After School Arts Program.


Our Mission

To transform lives through unique interactions with art.


Position Description

The Marketing Director reports to the Executive Director and works closely with other department heads to guide GoggleWorks’ strategic development in an effort to maximize community impact, drive class registration and event attendance, increase revenue, maintain the aesthetic voice, and garner public attention. In addition, the Marketing Director will work to ensure that a core brand experience is apparent and consistent across all departments, in both virtual/online and physical environments, and assist in the ongoing campus beautification and wayfinding initiatives.

The Marketing Director will be responsible for implementing the marketing and communications plan, designing market and ad buys, managing the marketing budget, and overseeing design of institutional and program collateral.

By utilizing a “Storybrand” approach, the Marketing Director will drive GoggleWorks’ class attendance, visitation, and visitor experience by assisting in the planning and carrying out the marketing for the semester curriculum and special events.


Reports to 

Executive Director


Collaborates with

Event Rentals Director, Director of Operations, Finance Director, Program Director, Director of Retail & Visitor Experience, Youth & Teen Programs Manager, Adult Programs Manager, Gallery Manager, Theatre Manager


Direct Reports

Creative Lead, Communications Coordinator


Key Responsibilities 

Strategic Planning & Budget

  • Develop and execute comprehensive marketing and communications plan in line with GoggleWorks’ strategic goals and objectives

  • Develop and manage budgets for marketing department


Organization Advancement

  • Oversee the production of institutional marketing including letterhead, business cards, envelopes, fundraising collateral, course catalogs, and events rental collateral

  • Working with Executive Director, plan and manage various special projects and partnerships throughout the year; including but not limited to campus and wayfinding improvements, launching new programs, and special events


Brand Standards & Creative Consistency

  • Set and manage brand standards across the organization, in print, digital, and onsite environments; including logos, fonts, forms, communications, publications, onsite signage, and campus wayfinding

  • Using GoggleWorks’ vision, artistic philosophy, and strategic plan as a guide, the Marketing Director will work with the Executive Director to develop key themes and aesthetics of course offerings, exhibitions, and public programs. Ensure brand and offering cohesion between programs, galleries, retail, and theater departments


Marketing & Communications

  • Manage website content in conjunction with other staff members

  • Build out social media strategy, creative direct & oversee content creation and implementation

  • Communications (internal and external)

  • Publications


Public Programs & Events

  • Execute meaningful public programs and interactive experiences throughout the year

  • Work to develop the sustainability, relevance, and audience for “beyond the bricks” events through partnerships and marketing initiatives


Public Relations

  • Recruit and manage regional and national press prospects

  • Send press releases

  • Coordinate interviews, reviews, and features.


To Apply

Please submit a resume and cover letter to


GoggleWorks Center for the Arts is an equal opportunity employer regardless of race, color, religion, creed, sex, marital status, national origin, disability, age, veteran status, sexual orientation, political affiliation or belief. Employment decisions are made without consideration of these or any other factors that are prohibited by law.