Marketing and Social Media Coordinator
Schedule: Part-time, 30 hours per week
Pay Rate: Non-Exempt, $16 per hour
About GoggleWorks Center for the Arts
Located in downtown Reading, PA, GoggleWorks operates in a former goggle factory and is composed of 145,000 square feet of creative space. GoggleWorks offers year-round arts education, including workshops, classes, and visiting artists; community outreach programs; a summer residency; youth programs and camps; 35 on-site studio artists; the Albert and Eunice Boscov theater; three galleries for exhibitions; the Berks Launchbox maker space; and 16 communal learning environments including hot glass, wood, printmaking, warm glass, metals, ceramics, photography, and urban gardens. More at
Our Mission
GoggleWorks’ mission is to transform lives through unique interactions with art.
Position Description
GoggleWorks Center for the Arts seeks a detail-oriented and highly organized candidate for the position of Marketing and Social Media Coordinator, who will assist in communicating the programs and offerings of GoggleWorks with the purpose of increasing visitor/audience engagement and maximizing the impact of GoggleWorks’ programs.
Reports to
The Marketing and Social Media Coordinator reports to the Marketing Director
Collaborates with
All staff
Key Responsibilities
- Assist in creating original content on GoggleWorks’ social media accounts and website, in a style and manner consistent with brand standards. Ensure distribution deadlines are met as outlined in the social media strategy.
- With direction from the Marketing Director, plan and create communications and content calendar.
- Draft and distribute weekly e-newsletter to target audience segments based on communications/content calendar.
- Assist in promotions of recurring and special events through distribution of print, digital promotions, and social media strategy.
- Assist in maintenance of onsite wayfinding signage and promotional communications.
- Organize and archive GoggleWorks’ visual brand assets, including images and video.
- Assist in the archiving of key communications, marketing, and PR throughout the year.
- Assist in production of printed marketing materials (content writing, proofing).
- Attend and document events, studios, and classes through photo and video as outlined in the marketing plan.
- Communicate with partners/vendors for collaboration on social media.
- Other duties as assigned by the Marketing Director or Executive Director
Qualifications:
- College degree and/or at least 2 years experience working in communications/marketing
- Bilingual Spanish and English highly desired
- Ability to work self-directed and within a small group; manage several projects at once and meet critical deadlines
- Highly organized and detail-oriented
- Ability to produce content in a number of different writing styles (e.g. newsletters, website content, blog articles, and social media posts) and have a basic understanding of consistent organizational voice and tone
- Previous experience managing corporate or organizational social media accounts (Facebook, Instagram, Twitter) preferred
- Proficient in the Adobe Creative Suite (Illustrator, InDesign, and Photoshop) as well as experience with digital photography and video production a plus
- Proficient in MS Word and Excel; working knowledge of WordPress preferred
- Previous experience with MailChimp preferred
- Passion for GoggleWorks’ mission and community
To Apply
Please submit the following in one PDF: cover letter – resume – at least 2 relevant writing samples – links/images to view portfolio, as well as any relevant web and social media account links to hr@goggleworks.org.
GoggleWorks Center for the Arts is an equal opportunity employer regardless of race, color, religion, creed, sex, marital status, national origin, disability, age, veteran status, sexual orientation, political affiliation or belief. Employment decisions are made without consideration of these or any other factors that are prohibited by law.