Graphic Designer

Graphic Designer
Schedule: Full Time
Compensation: Salaried / Exempt; Robust benefits package
Work must be conducted on-site in Reading, PA

About GoggleWorks Center for the Arts

Located in downtown Reading, PA, GoggleWorks operates in a former goggle factory and is composed of 145,000 square feet of creative space. The 501c3 nonprofit offers year-round arts education, including workshops, classes, and visiting artists; community outreach programs; a summer residency; youth programs and camps; 35 on-site studio artists; the Albert and Eunice Boscov theater; three galleries for exhibitions; the Berks Launchbox maker space; and over a dozen vibrant educational studio environments-hot glass, wood, printmaking, warm glass, textiles, drawing and painting, music, metals, ceramics, photography, virtual reality, and urban gardens. For more information visit www.goggleworks.org.

Our Mission
GoggleWorks’ mission is to transform lives through unique interactions with art.

Position Description
GoggleWorks Center for the Arts is seeking a talented Graphic Designer to join our dynamic Marketing team. As a Graphic Designer, you will be responsible for creating visually compelling and impactful designs that effectively communicate our mission, programs, and events to our target audiences. The Graphic Designer reports to the Marketing Director and works closely with many staff and stakeholder to develop and implement creative concepts across various marketing channels, including print, digital, social media, and web platforms. You will support GoggleWorks’ strategic brand development by maximize community impact, driving class registration and event attendance, increasing revenue, and maintaining the aesthetic voice of the organization. You will work to ensure that a core brand experience is apparent and consistent across all departments, in both virtual/online and physical environments, and assist in the ongoing campus beautification and wayfinding initiatives.

Reports to
Marketing Director

Collaborates with
Event Rentals Director, Director of Operations, Director of Retail & Visitor Experience, Youth Programs Manager, Programs Manager, Gallery Manager, Theatre Manager

Key Responsibilities

Design

• Design and produce high-quality, visually appealing program marketing materials, including regular course catalogs, brochures, flyers, posters, banners, social media graphics, email campaigns, website graphics, and other promotional materials.

• Design and produce institutional marketing including letterhead, business cards, envelopes, fundraising collateral, onsite signage, and events rental collateral.

• Collaborate with the Marketing Director to develop and execute creative concepts that align with the organization’s branding guidelines and objectives.

• Translate marketing objectives into visually engaging designs that effectively communicate key messages to diverse audiences.

• Maintain and update the organization’s visual identity across all marketing collateral, ensuring consistency and brand integrity.

Brand Standards & Creative Consistency

• Work with the Marketing Director to set and manage brand standards across the organization, in print, digital, and onsite environments; including logos, fonts, forms, publications, onsite signage, and campus wayfinding.

• Conduct regular quality checks on printed materials to ensure accuracy and optimal print output.

• Using GoggleWorks’ vision, artistic philosophy, and strategic plan as a guide, the Graphic Designer will work with the Marketing Director to develop key themes and aesthetics for new community offerings. They will also work to ensure brand and offer cohesion between all organizational departments.

Planning, Administration, and & Budget Management

• Participate in brainstorming sessions and contribute innovative ideas to enhance marketing strategies and campaigns.

• Assist in managing budgets for marketing department with Marketing Director.

• Plan and evaluate the correlation of responsible spending within quality control standards and expectations of the organization.

• Manage multiple design projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

• Maintain organized file management and adhere to best practices for archiving and version control.

• Stay updated on industry trends and best practices in graphic design and incorporate them into your work to ensure a modern and cutting-edge visual presence.

• Collaborate with cross-functional teams, including artists, educators, and event organizers, to understand their design needs and deliver effective visual solutions.

Marketing & Communications

• Develop, maintain, and manage website content in conjunction with other staff members

• Oversee content creation and implementation

• Apply organization’s visual creative vocabulary to all communications (internal and external)

• Oversee the task completion from concept to finished product of organizational publications in cooperation with the Marketing Director

Public Programs & Events

• Design meaningful off-site branded interactive experiences throughout the year

• Work to develop collateral and experiences that supports the sustainability, relevance, and audience for “beyond the bricks” events

Qualifications

• At minimum:

  • Bachelor’s degree in Graphic Design, Visual Communication, or a related field OR

  • Proven experience (3+ years) working as a Graphic Designer, preferably in a creative agency or nonprofit environment.

• Proficiency or ability to quickly learn in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

• Strong portfolio showcasing a diverse range of print and digital design projects.

• Solid understanding of design principles, typography, color theory, and layout composition.

• Excellent visual and verbal communication skills, with the ability to present and articulate design concepts effectively.

• Knowledge of current design trends, emerging technologies, and best practices in digital and social media design.

• Detail-oriented mindset with a strong focus on accuracy and attention to detail.

• Ability to work both independently and collaboratively, taking ownership of projects from concept to completion.

• Flexibility to adapt to changing priorities and project requirements.

• Passion for the arts, creativity, and a strong appreciation for GoggleWorks Center for the Arts’ mission.

• Capable of working a flexible schedule including nights and weekends

• Ability to work independently with little supervision

To Apply: Please submit a cover letter and resume to Jesse Futter at jfutter@goggleworks.org

GoggleWorks Center for the Arts is an equal opportunity employer regardless of race, color, religion, creed, sex, marital status, national origin, disability, age, veteran status, sexual orientation, political affiliation or belief. Employment decisions are made without consideration of these or any other factors that are prohibited by law.